New Product Category Development

Answer

Tyson Wilson explains how he built a completely new product category for Shed Defenders, focusing on educating consumers and creating market demand.

Source: How To Create a Need and Justify Your Use Case on Shopify Masters.

Top episodes

1. 1. How To Create a Need and Justify Your Use Case

   Shopify Masters

   Tyson Wilson explains how he built a completely new product category for Shed Defenders, focusing on educating consumers and creating market demand.

2. 2. Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar

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   Tao discusses launching Acid Buddy and the strategic process of creating a new product category in the beverage/bar industry.

3. 3. A Brewery’s Unexpected Move into Non-Alcoholic Seltzers

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   A brewery owner shares the journey of diversifying into the non-alcoholic seltzer category and identifying new market niches.

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