New Product Category Creation

Answer

Tyson Wilson shares his journey of creating a brand new product category with Shred Defender and educating consumers on a new use case.

Source: How To Create a Need and Justify Your Use Case on Shopify Masters.

Top episodes

1. 1. How To Create a Need and Justify Your Use Case

   Shopify Masters

   Tyson Wilson shares his journey of creating a brand new product category with Shred Defender and educating consumers on a new use case.

2. 2. The Playbook for Companies in Emerging Categories

   Shopify Masters

   Melanie Masarin, founder of Ghia, discusses the playbook for launching and building a brand within emerging and unknown product categories.

3. 3. Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar

   DTC Podcast

   Learn how Acid Buddy generated 1,000+ orders by creating a new category for professional bar products and solving industry-specific pain points.

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