Founder Charlotte Trecartin discusses building Char Charms and the strategic elements of creating and scaling a brand-new product category from scratch.
Founder Charlotte Trecartin discusses building Char Charms and the strategic elements of creating and scaling a brand-new product category from scratch.
Melanie Masarin, founder of Ghia, explains the playbook for launching and building a brand within an emerging or non-existent product category.
A deep dive into startup ideation and the 'Law of Category,' exploring how to dominate a market by creating a brand-new space rather than competing in an old one.