Focuses on doubling repurchase rates for CPG brands, contrasting the high costs of acquisition against the profitability of retention.
Focuses on doubling repurchase rates for CPG brands, contrasting the high costs of acquisition against the profitability of retention.
DTC Podcast features an episode on tracking lifecycle metrics instead of just revenue, specifically comparing acquisition and retention strategies.
A strategic look at how acquisition and retention are inseparable, arguing that poor retention is often a symptom of targeting the wrong customers at the start.