New Customer Acquisition Vs. Retention

Answer

Explores the inseparable link between acquisition strategy and retention outcomes, arguing that poor retention starts at the moment of acquisition.

Source: 🧠 CHAPTER 3: The Modern Buyer Brain: ACQUISITION = RETENTION on Shopify1Percent.

Top episodes

1. 1. 🧠 CHAPTER 3: The Modern Buyer Brain: ACQUISITION = RETENTION

   Shopify1Percent

   Explores the inseparable link between acquisition strategy and retention outcomes, arguing that poor retention starts at the moment of acquisition.

2. 2. Why Retention is the new Acquisition | #163 Danielle Butera

   Ecommerce Coffee Break

   Discusses the shift in ecommerce where retention is becoming more critical than traditional acquisition due to rising costs.

3. 3. EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch

   Send It!

   Covers the transition from email marketing to full retention agency operations, highlighting the balance between acquisition and churn reduction.

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