New Customer Acquisition Costs

Answer

Focused entirely on forecasting and managing Customer Acquisition Costs (CAC) during economic uncertainty.

Source: Forecasting CAC in Uncertain Times on Ecommerce Playbook.

Top episodes

1. 1. Forecasting CAC in Uncertain Times

   Ecommerce Playbook

   Focused entirely on forecasting and managing Customer Acquisition Costs (CAC) during economic uncertainty.

2. 2. Returning Customer Revenue is Flatlining w/Luke Austin

   Ecommerce Playbook

   Explores the balance between new customer acquisition and returning customer revenue in a post-pandemic market.

3. 3. Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

   DTC Podcast

   Discusses the state of Shopify CRO and the increasing importance of managing acquisition costs through optimization.

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