New Customer Acquisition Costs

Answer

Kyle Hitchcox discusses the future of Shopify optimization, moving beyond traditional CRO to focus on CAC and long-term customer value.

Source: Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

   DTC Podcast

   Kyle Hitchcox discusses the future of Shopify optimization, moving beyond traditional CRO to focus on CAC and long-term customer value.

2. 2. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

   DTC Podcast

   Jordan Gordon explains how to track lifecycle metrics rather than just raw revenue to better understand the relationship between acquisition costs and retention.

3. 3. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   A deep dive into essential eCommerce metrics, specifically defining and measuring CAC to help merchants understand their marketing efficiency.

← Search again on AskThePods