Host Jessica Totillo Coster breaks down essential metrics for e-commerce, specifically clarifying the difference between CAC and cost per acquisition.
Host Jessica Totillo Coster breaks down essential metrics for e-commerce, specifically clarifying the difference between CAC and cost per acquisition.
Kyle Hitchcox joins the DTC podcast to discuss Shopify optimization and the critical role of CAC in the current e-commerce landscape.
A dedicated deep dive into understanding the real costs of getting a new customer, providing a simple formula and actionable insights for merchants.