New Channel Testing

Answer

Matt Bertulli joins to discuss if Meta is still incremental and how to scale marketing beyond Facebook by diversifying channels.

Source: E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads on Marketing Operators.

Top episodes

1. 1. E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

   Marketing Operators

   Matt Bertulli joins to discuss if Meta is still incremental and how to scale marketing beyond Facebook by diversifying channels.

2. 2. E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?

   Marketing Operators

   A deep dive into creative testing volume versus quality and how the team evolves their strategies for new channel expansion.

3. 3. The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry

   Marketing Operators

   Explores YouTube ads as an untapped channel, comparing it to Meta and detailing how to test it within your marketing mix.

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