New Channel Testing

Answer

The hosts debate creative testing volume versus quality and discuss evolving media mix strategies for channel expansion and diversification.

Source: E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success? on Marketing Operators.

Top episodes

1. 1. E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?

   Marketing Operators

   The hosts debate creative testing volume versus quality and discuss evolving media mix strategies for channel expansion and diversification.

2. 2. E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

   Marketing Operators

   Matt Bertulli joins to discuss whether Meta is still incremental and how to scale marketing efforts by expanding into new channels beyond Facebook ads.

3. 3. The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry

   Marketing Operators

   A deep dive into YouTube ads as a new channel, covering strategy, measurement, and how it sits within the broader channel mix compared to Meta.

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