The hosts discuss the debate between creative testing volume and quality, sharing their current strategies for testing new channels and evolving media mixes.
The hosts discuss the debate between creative testing volume and quality, sharing their current strategies for testing new channels and evolving media mixes.
Matt Bertulli joins to discuss whether Meta is still incremental and how brands can scale their paid media by diversifying and moving beyond Facebook ads.
A deep dive into YouTube ads as an untapped channel, covering strategy, creative, and how to measure results when expanding your marketing mix.