New Category Development

Top 3 podcast episodes answering this question on AskThePods · strategies for new category development.

Answer

Rick Gomez, EVP at Target, explains the strategic process of expanding a brand into new categories and managing innovation.

Source: Bringing Food & Beverage Innovation to Target on Retail Remix.

Top episodes

  1. 1. Bringing Food & Beverage Innovation to Target

    Retail Remix

    Rick Gomez, EVP at Target, explains the strategic process of expanding a brand into new categories and managing innovation.

  2. 2. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

    The Glossy Podcast

    L’Agence founders discuss the brand's aggressive growth phase, specifically expanding from apparel into home and beauty categories.

  3. 3. Scaling Women’s Clothing Sales To 10M

    Ecommerce: The Hammersley Brothers

    An exploration of scaling a clothing brand to $10M by expanding into adjacent product categories like home decor.

← Search again on AskThePods