New Category Development

Answer

Steven Borrelli explains how he built CUTS Clothing by literally defining and creating the 'work leisure' category from scratch.

Source: Cutting up the Clothing Category with Steven Borrelli, the Founder and CEO of CUTS Clothing on Stairway to CEO.

Top episodes

1. 1. Cutting up the Clothing Category with Steven Borrelli, the Founder and CEO of CUTS Clothing

   Stairway to CEO

   Steven Borrelli explains how he built CUTS Clothing by literally defining and creating the 'work leisure' category from scratch.

2. 2. Ep 513: From Handmade to Nationwide: How Char Charms Scaled Hydration Accessories with Founder Charlotte Trecartin

   DTC Podcast

   Charlotte Trecartin discusses how Char Charms scaled by creating a brand new category for hydration accessories and drinkware customization.

3. 3. How To Create a Need and Justify Your Use Case

   Shopify Masters

   Learn how Shred Defender created a brand new category of pet products and educated the market to justify a new use case.

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