Charlotte Trecartin explains how she created and scaled a new hydration accessory category with Char Charms.
Charlotte Trecartin explains how she created and scaled a new hydration accessory category with Char Charms.
Scout Brisson of De Soi discusses building a brand within a brand-new, skeptical product category.
Jim and Yonathan explore Paul Graham's advice on startup ideas, specifically focusing on the strategy of creating a new category.