New Category Creation

Top 3 podcast episodes answering this question on AskThePods · strategies for creating a new category.

Answer

Ann McFerran discusses inventing magnetic eyelash extensions and the launch strategy that led to $50 million in revenue.

Source: The Product Launch Strategy That Earned Glamnetic Millions on Shopify Masters.

Top episodes

  1. 1. The Product Launch Strategy That Earned Glamnetic Millions

    Shopify Masters

    Ann McFerran discusses inventing magnetic eyelash extensions and the launch strategy that led to $50 million in revenue.

  2. 2. Persistence and Patience with Paul Voge, Co-Founder and CEO of Aura Bora

    Stairway to CEO

    Paul Voge shares the story of building Aura Bora, focusing on beverage innovation and new product development in the sparkling water space.

  3. 3. Ep 513: From Handmade to Nationwide: How Char Charms Scaled Hydration Accessories with Founder Charlotte Trecartin

    DTC Podcast

    Founder Charlotte Trecartin discusses scaling Char Charms, a brand creating customizable accessories for drinkware.

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