Scout Brisson of De Soi discusses the challenges and strategies of building a brand within a brand-new, unproven product category (non-alcoholic aperitifs).
Scout Brisson of De Soi discusses the challenges and strategies of building a brand within a brand-new, unproven product category (non-alcoholic aperitifs).
Target's Chief Food & Beverage Officer discusses innovation and the complexities of expanding a brand into new market categories.
Covers the Summer 2024 Shopify updates, focusing on new product taxonomy and semantic search features that affect how new categories and products are defined.