Richard and Taylor discuss the critical need for financial clarity, specifically defining and tracking 'Net Sales' as gross revenue minus discounts, taxes, and shipping.
Richard and Taylor discuss the critical need for financial clarity, specifically defining and tracking 'Net Sales' as gross revenue minus discounts, taxes, and shipping.
Profit First expert Ciara Stockeland joins the show to explain how store owners can understand their financials, margins, and cash flow to stop worrying about money.
Brad Redding from Elevar discusses why brands find analytics inaccurate and explains how 'net revenue' and sales metrics are calculated in Google Analytics 4.