Net Ppm

Answer

Taylor Holiday and Tony Chopp discuss Google Ads and PMax strategies with a focus on bidding for profit.

Source: Navigating the PMax Puzzle on Ecommerce Playbook.

Top episodes

1. 1. Navigating the PMax Puzzle

   Ecommerce Playbook

   Taylor Holiday and Tony Chopp discuss Google Ads and PMax strategies with a focus on bidding for profit.

2. 2. Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

   Ecommerce Playbook

   Introduces PAM (Profit Allocation Model), a framework for optimizing ecommerce ad budgets based on profitability and incrementality.

3. 3. Ep 476: How to Leverage Google PMAX for Demand Capture and Growth | AKNF

   DTC Podcast

   A deep dive into leveraging Google PMAX for demand capture and growth, focusing on practical adjustments and feed management.

← Search again on AskThePods