Net Ppm

Answer

An exploration of Amazon advertising metrics, focusing on CPM (Cost Per Mille) and the risks of misleading metrics like VCPM cannibalizing organic sales.

Source: The Good, The Bad and The Ugly Of CPM Advertising on Amazon on Seller Sessions.

Top episodes

1. 1. The Good, The Bad and The Ugly Of CPM Advertising on Amazon

   Seller Sessions

   An exploration of Amazon advertising metrics, focusing on CPM (Cost Per Mille) and the risks of misleading metrics like VCPM cannibalizing organic sales.

2. 2. Insights from a Google Ads Liaison

   Ecommerce Playbook

   A conversation with Google Ads Liaison Ginny Marvin about PMAX, bidding strategies, and how advertisers should set marginal value targets.

3. 3. From Cul-de-Sac Dreamer to Business Powerhouse: Neil Twa's Entrepreneurial Journey

   Firing The Man

   Neil Twa discusses the shift toward standardization of CPMs and high-level business metrics for Amazon and e-commerce powerhouses.

← Search again on AskThePods