Will Haire explains Amazon Vendor Central intricacies, focusing specifically on Net PPM (Net Pure Product Margin) and how vendors calculate and maximize profit margins.
Will Haire explains Amazon Vendor Central intricacies, focusing specifically on Net PPM (Net Pure Product Margin) and how vendors calculate and maximize profit margins.
CEO Carina McLeod and Rob Murray discuss building eCommerce strategies, specifically mentioning the challenge of low Net PPM despite meeting sales targets.
An exploration of Google's PMAX (Performance Max) landscape and the challenges it poses for eCommerce brands regarding budget allocation.