Vladi Gordon discusses the nuances of profit and loss on Amazon, focusing on hidden fees and the true attribution of PPC versus organic sales.
Vladi Gordon discusses the nuances of profit and loss on Amazon, focusing on hidden fees and the true attribution of PPC versus organic sales.
Neil Twa discusses the evolution of Amazon advertising metrics, shifting toward standardized costs like CPM to measure business performance.
Nadia Bubennikova explores influencer marketing metrics, specifically focusing on CPM as a key performance indicator for brand awareness and revenue scaling.