The hosts discuss the impact of AI on media buying and how automation tools are replacing manual targeting strategies in modern ad platforms.
The hosts discuss the impact of AI on media buying and how automation tools are replacing manual targeting strategies in modern ad platforms.
A deep dive into Meta and TikTok Shop strategies, focusing on catalog management and the evolution of performance marketing playbooks.
The hosts discuss playbooks for launching new marketing channels and identifying the incremental value of specific ad spend tactics.