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Paid social expert David Herrmann discusses major shifts in Meta ads, creative diversity, and testing new channels amidst platform volatility.

Source: E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing on Marketing Operators.

Top episodes

1. 1. E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

   Marketing Operators

   Paid social expert David Herrmann discusses major shifts in Meta ads, creative diversity, and testing new channels amidst platform volatility.

2. 2. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   The hosts discuss playbooks for launching new marketing channels and identifying incremental value in ad spend to scale effectively beyond mainstream platforms.

3. 3. When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)

   Marketing Operators

   A deep dive into diversifying media mix and deciding when to launch on new channels to avoid platform over-reliance and manage ad performance risks.

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