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Paid social expert David Herrmann discusses recent Meta issues, creative diversity, and testing new channels for performance marketing.

Source: E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing on Marketing Operators.

Top episodes

1. 1. E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

   Marketing Operators

   Paid social expert David Herrmann discusses recent Meta issues, creative diversity, and testing new channels for performance marketing.

2. 2. When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)

   Marketing Operators

   A deep dive into when and how to diversify your media mix and expand into new advertising channels to mitigate risk and improve clarity.

3. 3. E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth

   Marketing Operators

   Explores Meta’s Conversion Lift Testing, its limitations, and AI in creative to optimize growth despite tracking and measurement hurdles.

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