Longtime Facebook consultant Barry Hott explains why 'ugly' ads that feel native to social platforms often outperform highly produced content.
Longtime Facebook consultant Barry Hott explains why 'ugly' ads that feel native to social platforms often outperform highly produced content.
Explores Walmart's 'Add to Heart' series, analyzing shoppable content as an evolution of native advertising that matches media formats.
Focuses on creating culturally relevant DTC ads that convert on Meta by blending into the user's social experience.