Barry Hott explains why 'ugly' ads often outperform polished ones by blending into the user's social feed, a core tenet of native advertising.
Barry Hott explains why 'ugly' ads often outperform polished ones by blending into the user's social feed, a core tenet of native advertising.
Explores the evolution of advertising toward contextual commerce and native formats within streaming services like Netflix and Hulu.
Focuses on creating DTC ads for Meta that feel like organic, culturally relevant content rather than intrusive marketing.