Native A/B Testing

Answer

Phillip and Brian discuss the shift from 'janky' third-party testing tools toward pulling A/B testing capabilities natively into commerce platforms.

Source: The Surveillance Generation on Future Commerce.

Top episodes

1. 1. The Surveillance Generation

   Future Commerce

   Phillip and Brian discuss the shift from 'janky' third-party testing tools toward pulling A/B testing capabilities natively into commerce platforms.

2. 2. Ecommerce: Stop Split Testing?

   Ecommerce: The Hammersley Brothers

   Ian and Mark Hammersley explore the 'always be split testing' myth, providing a modern perspective on when to test and how to get results.

3. 3. Ecommerce: Powerful Split Tests Part 3

   Ecommerce: The Hammersley Brothers

   Part of a series focusing on the most powerful split tests for ecommerce, including practical applications and iterative improvement.

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