Native A/B Testing

Answer

Phillip and Brian discuss the shift from 'janky' third-party A/B testing tools toward native platform integration.

Source: The Surveillance Generation on Future Commerce.

Top episodes

1. 1. The Surveillance Generation

   Future Commerce

   Phillip and Brian discuss the shift from 'janky' third-party A/B testing tools toward native platform integration.

2. 2. Ecology and The Death of Culture™

   Future Commerce

   An exploration of the semiotics of commerce that touches on the technical struggles of third-party testing versus native solutions.

3. 3. Headless Commerce - The Evolution of Selling Online | #052 Zach Rego

   Ecommerce Coffee Break

   Discussion with Zach Rego on headless commerce and how specific platforms enable native-like testing of entire homepages.

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