Phillip and Brian discuss the future of AI-driven agents and the specific pain point of using third-party A/B testing tools versus native platform integrations.
Phillip and Brian discuss the future of AI-driven agents and the specific pain point of using third-party A/B testing tools versus native platform integrations.
A deep dive into the semiotics of commerce and marketing's existential crisis, featuring a discussion on native platform A/B testing.
The Hammersley brothers discuss powerful split tests that impact conversion rates, focusing on engagement devices and cart changes.