National Brand Building

Answer

Preston Rutherford, co-founder of Chubbies, discusses building a legacy brand through identity and long-term consumer recall.

Source: Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford on DTC Podcast.

Top episodes

1. 1. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Preston Rutherford, co-founder of Chubbies, discusses building a legacy brand through identity and long-term consumer recall.

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   The eCommerceFuel Podcast

   Branding experts from Goodside Studio discuss the strategy behind creating iconic, recognizable brands in the digital space.

3. 3. Marketing Strategies From Rare Beauty’s CMO

   Shopify Masters

   Rare Beauty's CMO shares strategies for building a massive, mission-driven cosmetics brand through community and authenticity.

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