Dr. Kristian Alomá explores the intersection of narrative psychology and brand-building, explaining how to create compelling brand narratives in a 'narrative economy.'
Dr. Kristian Alomá explores the intersection of narrative psychology and brand-building, explaining how to create compelling brand narratives in a 'narrative economy.'
Hollywood screenwriter Michael Jamin shares expert techniques on using narrative psychology and storytelling to make brands more entertaining and profitable.
Ju Rhyu of Hero Cosmetics discusses building a brand using the 'Hero's Journey' narrative framework and archetype-based storytelling.