Explores how structured narratives outlast truth, the battle between radio and newspapers for narrative control, and how brands use controversy.
Explores how structured narratives outlast truth, the battle between radio and newspapers for narrative control, and how brands use controversy.
PhD Kristian Alomá discusses brand-building within a 'narrative economy' and using storytelling to shape consumer behavior and brand identity.
Email marketing expert Matt Ragland explains how to use narrative arcs to capture attention and build authority for brands.