Narrative Control

Answer

Phillip and Brian discuss with Nick Susi how narrative form shapes collective memory and the battle between mediums to manufacture reality.

Source: War of the Mediums: May the Best Story Win on Future Commerce.

Top episodes

1. 1. War of the Mediums: May the Best Story Win

   Future Commerce

   Phillip and Brian discuss with Nick Susi how narrative form shapes collective memory and the battle between mediums to manufacture reality.

2. 2. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá, PhD, discusses using narrative psychology to build brand identity and strategic storytelling for DTC brands.

3. 3. Ignorance Plus Desperation

   Future Commerce

   Aaron Orendorff discusses how personal and brand stories fit into larger narratives to win over customers.

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