William Gasner explains how ecommerce brands can scale by shifting focus to nano and micro-influencers through product seeding and various compensation models.
William Gasner explains how ecommerce brands can scale by shifting focus to nano and micro-influencers through product seeding and various compensation models.
The founder of F*** You Pay Me discusses a massive dataset of mostly nano and micro-influencers, focusing on fair pay and performance on Instagram and TikTok.
D. Scott Smith provides a roadmap for working with influencers on Amazon, detailing the use cases for nano, micro, and macro tiers.