Ellen Webb, VP of shopper analytics at PepsiCo, discusses the 'pepviz' data initiative and its insights into Gen Z consumer behavior.
Ellen Webb, VP of shopper analytics at PepsiCo, discusses the 'pepviz' data initiative and its insights into Gen Z consumer behavior.
Chris Wantlin, Chief Retail Officer at Ashley, discusses the company's rebranding strategy and store refreshes.
Zachary Burgeson of Christy Sports shares marketing strategies for driving peak season sales through year-round engagement.