Jon McDonald discusses Conversion Rate Optimization (CRO) and using third-party testers to audit the shopping experience.
Jon McDonald discusses Conversion Rate Optimization (CRO) and using third-party testers to audit the shopping experience.
A discussion on BFCM strategies including the use of 'mystery packs' to drive sales and excitement.
Explores how to make online shopping less boring through 'surprise and delight' tactics like mystery gifts.