George Davis, CMO at Cozy Earth, discusses how they used a 'little MVP test' to launch a viral social media challenge.
George Davis, CMO at Cozy Earth, discusses how they used a 'little MVP test' to launch a viral social media challenge.
Operators from Ridge and Jones Road discuss the playbook for launching new brands from zero, including testing offers and earning credibility.
The hosts answer listener questions about getting started with new brands, featuring real-time insights from a new supplement brand launch.