Google's Lilian Rincon discusses how AI and multimodal search are transforming the shopping journey from simple queries into conversational, agentic experiences.
Google's Lilian Rincon discusses how AI and multimodal search are transforming the shopping journey from simple queries into conversational, agentic experiences.
Arv Natarajan of GroupBy Inc. breaks down the evolution of ecommerce search, focusing on conversational AI and visual search as tools for improving discovery.
An exploration of Amazon's Rufus AI and the blueprint for how semantic and intent-based search systems are replacing traditional keyword matching.