Multi-Touch Attribution Models

Answer

Specialist Tom Leonard joins Brett Curry to break down the complexities of MTA, MMM, and incrementality in a post-privacy landscape.

Source: Attribution is Broken: Understanding MTAs, MMMs, and Incrementality on eCommerce Evolution.

Top episodes

1. 1. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Specialist Tom Leonard joins Brett Curry to break down the complexities of MTA, MMM, and incrementality in a post-privacy landscape.

2. 2. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Executives from Keen Decision Systems discuss moving from rearview analytics to predictive decisioning using MMM and MTA.

3. 3. The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand

   eCommerce Evolution

   Chubbies co-founder Preston Rutherford discusses the '95-5 Rule' and how to balance efficiency with brand building using attribution tools.

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