Multi-Touch Attribution (Mta)

Answer

A deep dive into the flaws of current attribution and a comparative analysis of MTAs, MMMs, and incrementality testing for e-commerce.

Source: Attribution is Broken: Understanding MTAs, MMMs, and Incrementality on eCommerce Evolution.

Top episodes

1. 1. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   A deep dive into the flaws of current attribution and a comparative analysis of MTAs, MMMs, and incrementality testing for e-commerce.

2. 2. Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)

   Ecommerce Coffee Break

   An executive guide to attribution models, explaining how to use linear and position-based MTA to make smarter marketing spend decisions.

3. 3. 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

   Ecommerce Coffee Break

   Explores scaling 9-figure brands using universal attribution to track multiple touchpoints and cleanse data for an omnichannel view.

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