Multi-Touch Attribution (Mta)

Answer

A deep dive into why attribution is currently 'broken' and how to effectively use Multi-Touch Attribution alongside MMM and incrementality.

Source: Attribution is Broken: Understanding MTAs, MMMs, and Incrementality on eCommerce Evolution.

Top episodes

1. 1. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   A deep dive into why attribution is currently 'broken' and how to effectively use Multi-Touch Attribution alongside MMM and incrementality.

2. 2. Turning Incrementality Tests Into Action That Makes You Money

   Ecommerce Playbook

   Explores the transition from basic ROAS to Multi-Touch Attribution (MTA) and the operational challenges of using incrementality data to make profit-focused decisions.

3. 3. How Ridge Uses Incrementality to Cut Waste and Scale What Works

   OPERATORS

   The CEOs of Ridge and Northbeam discuss how to use measurement frameworks like MTA and incrementality to cut waste and scale ad spend accurately.

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