Multi-Touch Attribution

Answer

A deep dive into why attribution is broken and how to operationalize Media Mix Modeling and incrementality alongside MTA.

Source: Attribution is Broken: Understanding MTAs, MMMs, and Incrementality on eCommerce Evolution.

Top episodes

1. 1. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   A deep dive into why attribution is broken and how to operationalize Media Mix Modeling and incrementality alongside MTA.

2. 2. How Ridge Uses Incrementality to Cut Waste and Scale What Works

   OPERATORS

   Industry leaders discuss using incrementality to cut waste and how Multi-Touch Attribution fits into a modern measurement stack.

3. 3. 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

   Ecommerce Coffee Break

   Learn how 9-figure brands scale omnichannel ads using universal attribution and cross-device tracking.

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