Multi-Touch Attribution

Answer

Tom Leonard dives into operationalizing Media Mix Modeling and incrementality, explaining why traditional attribution is broken and how to navigate MTA tools.

Source: Attribution is Broken: Understanding MTAs, MMMs, and Incrementality on eCommerce Evolution.

Top episodes

1. 1. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Tom Leonard dives into operationalizing Media Mix Modeling and incrementality, explaining why traditional attribution is broken and how to navigate MTA tools.

2. 2. Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

   Honest Ecommerce

   Newton Baby's CMO discusses using a data-driven lens to understand attribution and the customer journey before scaling marketing spend.

3. 3. Ep 635: "Sit With the Panic": Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours)

   DTC Podcast

   Pilothouse experts discuss navigating Meta ad volatility using fractional touchpoints and multi-touch attribution insights to avoid shocking the algorithm.

← Search again on AskThePods