Doug Howarth discusses Hypernomics, a method for analyzing market behavior across multiple dimensions to optimize pricing and e-commerce strategies.
Doug Howarth discusses Hypernomics, a method for analyzing market behavior across multiple dimensions to optimize pricing and e-commerce strategies.
Experts discuss using Bayesian-powered marketing mix modeling (MMM) and scenario planning to inform multi-factor marketing decisions.
Youval Peltier and Andrew Tookey provide insights into advertising data analysis, specifically focusing on attribution and Marketing Mix Modeling.