Doug Howarth explains how 'Hypernomics' uses multi-dimensional analysis to master hidden market opportunities and optimize pricing.
Doug Howarth explains how 'Hypernomics' uses multi-dimensional analysis to master hidden market opportunities and optimize pricing.
Experts from Keen Decision Systems discuss using Bayesian-powered marketing mix modeling and scenario planning for predictive decision-making.
Industry experts discuss advanced advertising and data analysis techniques including Marketing Mix Modeling (MMM) and Customer Lifetime Value (CLTV).