AquaSonic's CEO discusses transitioning from a DTC brand to a multi-channel powerhouse, focusing on channel-specific optimization and scaling across retail chains.
AquaSonic's CEO discusses transitioning from a DTC brand to a multi-channel powerhouse, focusing on channel-specific optimization and scaling across retail chains.
FIGS' CEO explains the strategic importance of opening physical stores to complement their DTC model, creating a 'phygital' retail experience.
Explores how brands like Adidas and Converse use physical stores to enhance digital storytelling and create a unified omnichannel brand experience.