Learn how to integrate data from different sales channels into a single view to analyze cross-channel performance and optimize marketing spend.
Learn how to integrate data from different sales channels into a single view to analyze cross-channel performance and optimize marketing spend.
A 'Biz Bite' episode specifically addressing how to analyze and strategize marketing for businesses operating on multiple sales channels.
Explores how to treat Amazon as a integrated part of a unified growth and multi-channel marketing strategy rather than a silo.