Explores integrating Amazon into a unified growth strategy, moving away from channel silos to create synergy across the entire marketing ecosystem.
Explores integrating Amazon into a unified growth strategy, moving away from channel silos to create synergy across the entire marketing ecosystem.
A deep dive into Black Friday/Cyber Monday strategies, focusing on the integration of email and SMS into a broader omnichannel playbook.
Industry veteran Sherry Jhawar discusses her journey in DTC, with specific insights on integrating marketing channels for a seamless customer experience.