Yuriy Boykiv discusses why brands must move from fragmented multi-channel sales to integrated omnichannel marketing strategies.
Yuriy Boykiv discusses why brands must move from fragmented multi-channel sales to integrated omnichannel marketing strategies.
Matt Dornfeld of BigCommerce discusses the compounding benefits of integrating various marketing and sales channels into a unified omnichannel strategy.
A deep dive into why e-commerce businesses need to move beyond single-channel marketing to integrated data and platform strategies.