Multi-Channel Content Strategy

Answer

Explores Net-a-Porter's strategy for merging print and digital content into a cohesive omnichannel experience that drives commerce.

Source: Porter editor-in-chief Lucy Yeomans: 'Content and commerce coming together just makes sense' on The Glossy Podcast.

Top episodes

1. 1. Porter editor-in-chief Lucy Yeomans: 'Content and commerce coming together just makes sense'

   The Glossy Podcast

   Explores Net-a-Porter's strategy for merging print and digital content into a cohesive omnichannel experience that drives commerce.

2. 2. Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)

   Thinks Out Loud

   Guidance on diversifying marketing mixes and adapting content strategy across multiple channels to reduce platform dependency.

3. 3. 13 Off-Amazon Strategies To Diversify Your Revenue Stream with Joe Reichsfeld, CEO of Ecom Optimizer

   Ecommerce Exits Podcast

   Focuses on building revenue streams outside of Amazon by leveraging independent brand channels and content marketing.

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