Explores 'profit-first' ecommerce and automation, focusing on pulling transaction data across channels to view net profit and operational expenses.
Explores 'profit-first' ecommerce and automation, focusing on pulling transaction data across channels to view net profit and operational expenses.
Parag Mamnani, CEO of Webgility, discusses e-commerce automation and the challenges of managing data and accounting across various sales channels.
Focuses on universal attribution and scaling omnichannel ads by ensuring backend data matches channel spend for a true financial picture.