Dylan Ander of Heatmap breaks down evolving ecommerce funnels, focusing on buyer behavior, CRO, and how AI affects consumer trust on websites.
Dylan Ander of Heatmap breaks down evolving ecommerce funnels, focusing on buyer behavior, CRO, and how AI affects consumer trust on websites.
Eric Seufert joins the show to discuss why marketers must think like data scientists to optimize measurement and growth strategies.
An exploration of attribution and measurement, discussing the challenges of tracking effectiveness in a complex digital ecosystem.