Jon Morgenstern of VaynerMedia discusses enterprise media strategies for massive conglomerates and how they manage dominant market positions and spend.
Jon Morgenstern of VaynerMedia discusses enterprise media strategies for massive conglomerates and how they manage dominant market positions and spend.
Eric Seufert discusses the impact of platform changes (like Apple's ATT) on the tech ecosystem and how marketers must adapt to the power shifting between tech giants.
A deep dive into YouTube, exploring its role as a dominant video platform and how to navigate its specific ecosystem and advertising power.