Jon Morgenstern of VaynerMedia discusses managing $1.5B in spend for global brands, exploring channel mix and retail media at scale.
Jon Morgenstern of VaynerMedia discusses managing $1.5B in spend for global brands, exploring channel mix and retail media at scale.
Breakdown of when and how to diversify your media mix to avoid over-reliance on specific advertising channels.
A deep dive into YouTube's advertising ecosystem, organic growth, and the challenges of measuring effectiveness.