Modern Brand Building

Answer

Brand strategist Eugene Healey discusses building culturally relevant brands, leveraging new media like TikTok, and the 'Awareness Advantage' in modern marketing.

Source: Ep 455: Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands with Eugene Healey (@eugbrandstrat) on DTC Podcast.

Top episodes

1. 1. Ep 455: Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands with Eugene Healey (@eugbrandstrat)

   DTC Podcast

   Brand strategist Eugene Healey discusses building culturally relevant brands, leveraging new media like TikTok, and the 'Awareness Advantage' in modern marketing.

2. 2. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Preston Rutherford (Chubbies) explains how to build a brand identity that outlasts performance marketing and creates long-term consumer demand.

3. 3. How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

   Decoder with Nilay Patel

   Big Green Egg CEO Dan Gertsacov discusses using modern marketing techniques and community building to attract younger generations to a legacy brand.

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