Explores the '1.7-Second Rule' for mobile commerce, detailing how to capture and retain the attention of shoppers on handheld devices through performance and UX.
Explores the '1.7-Second Rule' for mobile commerce, detailing how to capture and retain the attention of shoppers on handheld devices through performance and UX.
The Vitamin Shoppe's VP of Marketing discusses their refreshed strategy focusing on loyalty, content personalization, and SMS marketing to drive mobile engagement.
Ryan Flynn discusses maximizing the Amazon mobile app for business, focusing on on-the-go management and customer engagement strategies.