Mobile Commerce (M-Commerce)

Answer

McDonald's Senior Manager Deanna Hernandez discusses how the brand uses mobile commerce and digital loyalty to adapt to changing consumer behaviors.

Source: How McDonald's is Meeting Consumers' Changing Digital Behaviors to Drive Loyalty on Total Retail Talks.

Top episodes

1. 1. How McDonald's is Meeting Consumers' Changing Digital Behaviors to Drive Loyalty

   Total Retail Talks

   McDonald's Senior Manager Deanna Hernandez discusses how the brand uses mobile commerce and digital loyalty to adapt to changing consumer behaviors.

2. 2. 5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance Fraud Prevention with Customer Experience (#315)

   Ecommerce Coffee Break

   Focuses on the security and fraud prevention side of the shift toward mobile shopping, featuring experts from Zumigo.

3. 3. Interview with Jason Russell from Magentity

   How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

   An interview with Jason Russell of Magentity tackling the choice between platforms and the importance of mobile commerce and site speed.

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