Focuses on the evolution of social commerce, defining it as in-app purchasing on platforms like TikTok and Instagram, and the role of influencers in driving these sales.
Focuses on the evolution of social commerce, defining it as in-app purchasing on platforms like TikTok and Instagram, and the role of influencers in driving these sales.
A recap of the 2018 holiday season exploring shifts in consumer behavior, including the rise of mobile shopping and social media's impact on promotions.
Explores the livestreaming generation in China and how mobile apps are transforming the shopping experience into a digital, social, and mobile-first event.