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Focuses on business forecasting, avoiding mistakes, and the importance of precise naming conventions for clarity and strategy.

Source: E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes on Marketing Operators.

Top episodes

1. 1. E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes

   Marketing Operators

   Focuses on business forecasting, avoiding mistakes, and the importance of precise naming conventions for clarity and strategy.

2. 2. E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

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   Explores a controversial 'Tecovasgate' ad and discusses the line between brand marketing and performance results.

3. 3. E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

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   Covers product positioning and messaging to improve conversion rates and customer experience.

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