Minimum Roas

Answer

Discusses measuring brand health and baseline revenue as alternatives to solely relying on short-term ROAS metrics.

Source: From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now on Marketing Operators.

Top episodes

1. 1. From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now

   Marketing Operators

   Discusses measuring brand health and baseline revenue as alternatives to solely relying on short-term ROAS metrics.

2. 2. E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results

   Marketing Operators

   A deep dive into setting KPIs, structuring reporting, and adjusting targets like ROAS to drive actual results.

3. 3. E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose

   Marketing Operators

   Explores marketing strategies during economic shifts, focusing on efficiency and measurement beyond short-term ROAS.

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