Minimum Roas

Answer

A deep dive into Facebook advertising cost controls, specifically explaining the mechanics of minimum ROAS and bid caps.

Source: Debunking Cost Control Myths: My budget isn't spending on The Bottom Line: Ecommerce Tactics for Profitable Growth.

Top episodes

1. 1. Debunking Cost Control Myths: My budget isn't spending

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   A deep dive into Facebook advertising cost controls, specifically explaining the mechanics of minimum ROAS and bid caps.

2. 2. Why Your ROAS Target Is Killing Your Business (And How to Fix It)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Explores why chasing a high ROAS target can be detrimental and how to calculate a 'minimum' sustainable target based on your financial model.

3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Discusses the shift from average ROAS to Marginal ROAS and how Meta's algorithm works regarding return targets.

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