Explores recent data on millennial consumer behavior and explains why brands need to pivot their strategies to focus on this demographic alongside Gen Z.
Explores recent data on millennial consumer behavior and explains why brands need to pivot their strategies to focus on this demographic alongside Gen Z.
Johanna Tzur, CMO of James Allen, discusses their specific strategy for millennial customer acquisition and effective content partnerships.
Zulily's VP of Merchandising explains how the brand uses specific merchandising and marketing tactics to capture the millennial market.