Millennial Consumer Behavior

Answer

Discusses GWI data revealing that Millennials remain a critical consumer segment despite the hype around Gen Z, focusing on their digital-native expectations and sustainability.

Source: What’s the Deal with Millennials? on Retail Remix.

Top episodes

1. 1. What’s the Deal with Millennials?

   Retail Remix

   Discusses GWI data revealing that Millennials remain a critical consumer segment despite the hype around Gen Z, focusing on their digital-native expectations and sustainability.

2. 2. Movado Brand president Margot Grinberg on reintroducing a legacy watch company to younger shoppers

   Modern Retail Podcast

   Movado's president discusses how the brand successfully targeted Millennials and Gen Z, challenging the myth that younger generations wouldn't buy traditional watches.

3. 3. August co-founder Nadya Okamoto on growing a period care brand with the help of TikTok

   Modern Retail Podcast

   Explores how a period care brand uses TikTok to capture the Millennial and Gen Z market, highlighting shifting purchasing drivers in consumer goods.

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