William Gasner discusses how sending free products to micro-influencers can scale ecommerce brands and why they matter for marketplace ranking.
William Gasner discusses how sending free products to micro-influencers can scale ecommerce brands and why they matter for marketplace ranking.
This episode features Tomer Hen, co-founder of influencer-led DTC brands, exploring how micro-influencers serve as a 'secret weapon' for retailers.
Adam Shaffer discusses the role of video content and micro-influencers in launching products specifically on the Amazon platform.