Micro-Conversions Tracking

Answer

Kunle discusses five core media buying focus areas, specifically highlighting the definition and tracking of micro-conversions to measure customer progress.

Source: SE05 EP03: Core Focus Areas in Media Buying for Direct-to-Consumer Commerce on 2X eCommerce Podcast.

Top episodes

1. 1. SE05 EP03: Core Focus Areas in Media Buying for Direct-to-Consumer Commerce

   2X eCommerce Podcast

   Kunle discusses five core media buying focus areas, specifically highlighting the definition and tracking of micro-conversions to measure customer progress.

2. 2. Add To Cart Rate: Does It Still Matter?

   Ecommerce: The Hammersley Brothers

   The Hammersley Brothers revisit their methodology to analyze 'Add To Cart' rates as a critical micro-conversion in modern ecommerce.

3. 3. The Power of Content: How 1 Article Generated $22 Million in Sales

   Shopify Masters

   Learn how content strategy and tracking smaller user actions (micro-conversions) can drive massive sales, using a $22 million case study.

← Search again on AskThePods