Lexi Hensler discusses how she leveraged her massive following to launch a successful brand, covering the tactical differences between micro and macro influencer marketing.
Lexi Hensler discusses how she leveraged her massive following to launch a successful brand, covering the tactical differences between micro and macro influencer marketing.
Explores why creators with 3,000 followers often beat celebrity influencers and how to run a scalable micro-influencer program to combat rising CAC.
Teen entrepreneur Jungmin Kang discusses how different tiers of influencers helped shape her popular toy business and its impact on retail.