Micro Vs Macro Influencers

Answer

Lexi Hensler discusses leveraging her 18 million followers and compares macro-influencer scale with micro-influencer strategies for mission-driven marketing.

Source: 18 Million Followers Gave Her a Platform. A Failed Merch Line Built Her Business on Shopify Masters.

Top episodes

1. 1. 18 Million Followers Gave Her a Platform. A Failed Merch Line Built Her Business

   Shopify Masters

   Lexi Hensler discusses leveraging her 18 million followers and compares macro-influencer scale with micro-influencer strategies for mission-driven marketing.

2. 2. Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

   eCommerce Fastlane

   William Gasner of Stack Influence explains why creators with 3,000 followers often beat celebrity influencers and how to scale micro-influencer programs.

3. 3. 327. It’s slime time: Unboxing a whole new toy experience with Jungmin Kang of Snoopslimes

   Retail Gets Real

   Teen entrepreneur Jungmin Kang discusses how different tiers of influencers helped shape her popular brand Snoopslimes.

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