Metaverse Marketing

Answer

Claire’s CMO Kristin Patrick discusses redefining the 62-year-old brand for Gen Z and Alpha, including their strategy for the metaverse economy and virtual commerce.

Source: 299. Redefining Claire’s for a new generation on Retail Gets Real.

Top episodes

1. 1. 299. Redefining Claire’s for a new generation

   Retail Gets Real

   Claire’s CMO Kristin Patrick discusses redefining the 62-year-old brand for Gen Z and Alpha, including their strategy for the metaverse economy and virtual commerce.

2. 2. The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analysts explore Gen Alpha trends for 2026, focusing on how gaming becomes a social media alternative and the role of immersive digital environments in the metaverse.

3. 3. Prime Day data, Meta and EssilorLuxottica, New Guards Group news — and fashion brands' Amazon playbook

   The Glossy Podcast

   An analysis of Prime Day data and fashion industry news, including updates on Meta and EssilorLuxottica's partnership and fashion brands' Amazon playbooks.

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