Andrew Faris challenges the idea that Meta's platform is failing and provides specific strategic frameworks for improving ad performance.
Andrew Faris challenges the idea that Meta's platform is failing and provides specific strategic frameworks for improving ad performance.
Alex Schultz, CMO of Meta, discusses the platform's history, the strategy behind rebranding to Meta, and how businesses can scale on their advertising infrastructure.
Explores how Meta's algorithmic shifts require a new strategy where creative content acts as the primary targeting layer for DTC brands.