Meta's Garrick Tiplady and Kitsch's Yingying Kuang discuss scaling creative and media buying using Meta's specific AI tools.
Meta's Garrick Tiplady and Kitsch's Yingying Kuang discuss scaling creative and media buying using Meta's specific AI tools.
A 'State of the Union' on Meta Ads for 2024, focusing heavily on AI-powered tools like Advantage+ and Dynamic Ads.
Explores the Meta Andromeda strategy and the shift in creative testing driven by Meta's AI algorithms.