Focuses on recent Meta attribution changes, how brands should adapt their performance reading, and specific settings to test immediately for better campaign results.
Focuses on recent Meta attribution changes, how brands should adapt their performance reading, and specific settings to test immediately for better campaign results.
Explores a significant March update to Meta's attribution model that caused reported ROAS to drop significantly, providing a technical deep dive for advertisers.
Discusses Meta’s 'Andromeda' update, explaining how the new delivery system allows for higher CTR with fewer campaigns through smarter AI delivery.