Jacob (Head of Meta at Pilothouse) breaks down new rules for Meta attribution and the specific settings brands must test to adapt to recent reporting shifts.
Jacob (Head of Meta at Pilothouse) breaks down new rules for Meta attribution and the specific settings brands must test to adapt to recent reporting shifts.
Chris Richards explains Meta's March attribution overhaul and its drastic impact on reported ROAS, offering insights into navigating these platform changes.
Focuses on Meta's 'Andromeda' engine and five specific creative testing shifts required for brands to maintain performance under current AI-driven delivery systems.