Taylor Cain discusses how Pilothouse leveraged a major Meta update to significantly increase CTR and simplify campaign structures.
Taylor Cain discusses how Pilothouse leveraged a major Meta update to significantly increase CTR and simplify campaign structures.
This episode explores the recent Advantage+ update from Meta and its implications for ad automation and campaign optimization.
Richard Gaffin and Taylor Holiday break down Meta's shift toward allowing optimization for third-party measurement tools like Google Analytics.