Analysis of recent Meta attribution changes that caused brand ROAS to drop by 40% and how to adjust.
Analysis of recent Meta attribution changes that caused brand ROAS to drop by 40% and how to adjust.
Exploration of 'Marginal ROAS' vs average ROAS and a technical deep dive into Meta's delivery algorithm.
Practical strategy session on maximizing ROAS for Meta ads using drop models and Advantage Plus features.