Jacob from Pilothouse discusses the new rules for Meta attribution, emphasizing how to read incremental conversions and total revenue context.
Jacob from Pilothouse discusses the new rules for Meta attribution, emphasizing how to read incremental conversions and total revenue context.
Andrew Faris shares takeaways from the 2026 Meta Summit, specifically highlighting built-in Meta incrementality studies and Conversion Lift Studies (CLSs).
Taylor Holiday breaks down a major Meta update regarding the introduction of optimization specifically for incremental conversions.